Our system provides for both custom designed automated behavior-based emails and your typical blast emails. Behavior-based emails are automatically sent to customers based upon such things as how often they visit your restaurant, if they have not returned in a certain period of time, on their birthday and anniversary, etc. Blast emails are emails you send out, usually once a week, when you want to let your entire database of customers know about a specific event, a holiday, etc. Similar to Constant Contact or MailChimp.